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{"id":92752,"date":"2024-10-09T08:15:00","date_gmt":"2024-10-09T08:15:00","guid":{"rendered":"https:\/\/financeworld24.com\/crumbl-cookies-to-open-in-australia-after-viral-unofficial-pop-up-at-bondi-beach-turned-stale\/"},"modified":"2024-10-09T08:15:00","modified_gmt":"2024-10-09T08:15:00","slug":"crumbl-cookies-to-open-in-australia-after-viral-unofficial-pop-up-at-bondi-beach-turned-stale","status":"publish","type":"post","link":"https:\/\/financeworld24.com\/crumbl-cookies-to-open-in-australia-after-viral-unofficial-pop-up-at-bondi-beach-turned-stale\/","title":{"rendered":"Crumbl Cookies to open in Australia after viral unofficial pop-up at Bondi Beach turned stale"},"content":{"rendered":"
\n

Popular US-based brand Crumbl Cookies has announced it will fast-track plans to open in Australia, after a rogue pop-up stand in Sydney<\/a> created huge hype for the company\u2019s kilojoule-filled products.<\/p>\n

The announcement comes after unaffiliated fans of the American company flew in hundreds of cookies to sell at a temporary store near Sydney\u2019s Bondi Beach, charging $17.50 a biscuit. The cookies usually sell for US$4.49 ($6.67) in the US.<\/p>\n

The Bondi sale soon turned stale after customers tasted the days-old imported cookies, although the event generated significant publicity for the American dessert company. The fans denied the cookies were stale.<\/p>\n

<\/gu-island><\/figure>\n

Crumbl said in a statement it had been \u201camazed by the support of fans in Australia over recent weeks\u201d.<\/p>\n

\u201cCrumbl has been inspired to accelerate plans to provide all dessert-loving Aussies with a true Crumbl experience,\u201d the company said.<\/p>\n

Speaking to Nine newspapers<\/a>, the cookie brand\u2019s co-CEO Jason McGowan said there were no plans to launch legal action against the fans.<\/p>\n

McGowan, who flew into Australia following the viral saga, went on to reveal that he had been scouting locations including Bondi Junction and Circular Quay.<\/p>\n

\u201cIt was shocking that, one, they charged that much for the cookie but, two, that people were actually lined up and willing to pay for it,\u201d he told Nine newspapers.<\/p>\n

An Australian opening would be a major milestone for the US-based company, which opened in 2017 and operates a franchise model with more than 850 stores in North America.<\/p>\n

Just over 20 years ago, Krispy Kreme opened its first store outside North America in the Sydney suburb of Penrith.<\/p>\n

skip past newsletter promotion<\/a><\/p>\n

Crumbl\u2019s classic milk chocolate chip cookie has 730 calories (3,054 kilojoules) \u2013 24% more than a Big Mac\u2019s calorie count.<\/p>\n

The company does optimistically suggest a serving size should be 30g, which equates to 140 calories (586 kilojoules).<\/p>\n

The organisers of the Bondi pop-up have apologised for the event, and deleted videos from social media. It\u2019s unclear if the store was a financial success.<\/p>\n

They have likely fared better than the organisers of the Willy\u2019s Chocolate Experience event in Glasgow<\/a> earlier this year. Children were reportedly in tears when they saw the sparsely decorated warehouse that looked nothing like the fictional chocolate factory, prompting organisers to provide refunds.<\/p>\n<\/div>\n

Source: www.theguardian.com<\/p>\n","protected":false},"excerpt":{"rendered":"

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